An Email marketing campaign is generally used to enhance customer relationships, encourage customer loyalty, offer new products or incentivise a quick sale.
Many businesses realise the potential of using e-mail as a method of keeping in contact with your customer base in order to encourage repeat business. Of course, this has been abused by many businesses, but the merits of solid opt-in email newsletter campaigns are there for all to see. Effectively implemented, Email or database marketing, as it is sometimes referred, has the potential to boost your websites traffic significantly in a short time period.
Email marketing is perhaps the most cost effective means of creating an efficient, targeted and personalized marketing campaign to your customer database and has been proven to be an excellent means of maintaining and developing client relationships and future prospects.
Here are some of the issues to consider when launching a email mailshot to your customer database:
Sending the right content to the right people is critical in creating a successful email marketing campaign.
Create an interesting and eye catching email template which works across multiple devices and platforms.
Track open rates, bounce rates and all campaign statistics and use the data to improve the next campaign.
Use the latest email delivery platforms and techniques to ensure that your message is delivered to your customers.
We have always fulfilled our commitment to the customers, with great success.
Our structured approach is based on several years of experience in the field