On-page or On-site SEO refers to the optimisation of your hotel websites webpages (source code) to help improve their ranking visibility in search engines such as Google and Yahoo, to drive more organic or natural search traffic and make your website more user friendly.
Some of the key elements of on-page SEO are the optimisation of meta title and description tags, content, images, URL’s and internal links, but it also involves making sure that your site showcases E-A-T (Experience, Authority & Trustworthiness) to visitors and for search engines.
On-Page SEO techniques help to communicate your hospitality brand’s value to search engines and to your visitors by optimising the visible (text, images, video etc.) and non-visible content (meta tags, alt tags, structured data etc.) and code on your site’s pages, so that search engines know your page is relevant to the searchers query. So much of ranking a website is outside your control, but on-page SEO focuses on the elements that you can control.
Search Engine algorithms are now extremely sophisticated but there is an ever-greater focus on search intent and delivering search engine users the most relevant SERPs results possible. By focusing on improving your on-page optimisation according to SEO best practice, the probability of your off-page strategy being successful and therefore getting good search engine visibility, improves exponentially.
SEO involves a wide range of on-page, off-page and technical interventions, but if you put sufficient effort into on-page strategies, which you have full control over, you can expect to see improvement in your ranking.
The Organic search marketing team at The Percentage Company focus on these core elements of On-site SEO during our customer audits and when we build new websites: